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Meet Nicole, affectionately known as "The ROCK MOM." A scientist, storyteller, and serial entrepreneur, Nicole has made a significant mark on the YouTube landscape with her wildly successful channel, ROCK SQUAD. In just under three years, she has amassed over 3.5 million subscribers and garnered 2.5 billion views. Her channel’s unique blend of hilarious sketch comedy, scripted teen dramas, and the always-entertaining adventures of the ROCK FAMILY has built a devoted fanbase that eagerly tunes in each week.Nicole’s journey to YouTube is as diverse as it is impressive. Originally from New Jersey, she earned her degree in Neuroscience from the University of Vermont, where she also published multiple scientific articles. She then went on to build a multi-million dollar CPG business, achieving global wholesale and retail distribution. In 2013, Nicole ventured into the creator space to promote her product brand and support her daughter, Brooke Butler, in launching her music career.Now, in what she calls her "next life," Nicole is on a mission to build Rock Squad into the "Disney" of the digital age—and she’s well on her way to achieving that goal.
In the ever-evolving landscape of YouTube, one thing remains constant: change. As your audience grows and evolves, so must your content, strategies, and approach. This panel brings together three powerhouse creators as they share their experiences and insights on adapting to audience shifts while continuing to grow their channels. From adjusting content to meet the needs of a changing fanbase to exploring new formats and platforms, this panel will provide actionable strategies for staying relevant and thriving in a dynamic digital world. Whether you're facing similar challenges or looking to future-proof your channel, this session offers valuable lessons on resilience, innovation, and audience engagement from some of YouTube's most successful creators.
2:40 PM
Grand Ballroom 1
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