2024 VidSummit Black Friday Bundle
2024 VidSummit Black Friday Bundle
Jorge “Horchata” Soto, is a 22-year-old content creator born and raised in Providence, RI. In 2020, he created the “Horchata Soto” channel, where he creates storytimes and skits about his family, school, and experiences as a retail worker. He aims to spread laughter through universal experiences that cross cultures to show audiences how similar we all are through comedy.In four years, he’s grown his YouTube channel to over 3 million subscribers and has amassed over 2.5 billion views. He’s worked with multiple brands and has been invited to speak about the creator economy at Google, the United Nations, and several creator events. His future goals are to continue creating the content he’s proud of and expand his brand with his passions for stand-up comedy and music.
In the world of content creation, collaboration is a powerful tool for growth and innovation. In this session, discover how to leverage strategic partnerships to expand your reach, engage new audiences, and strengthen your brand. You’ll learn the best practices for identifying the right collaborators, crafting mutually beneficial partnerships, and executing content that resonates with both your audience and your partners’. Whether you’re a seasoned creator or just starting out, this session will provide you with actionable strategies to harness the power of collaboration and take your channel to the next level.
2:00 PM
Exhibition Hall
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