2024 VidSummit Black Friday Bundle
Jawhara Tariq is Senior Vice President of Strategy, Corporate Development & Investments atMythical Entertainment. A seasoned executive with extensive experience at Hartbeat and leading VC firms, she drives Mythical's internal growth and backs rising Creator-led media companies via the company’s Mythical Ventures equity investment fund. Prior to joiningMythical, Jawhara spent 2.5 years at Kevin Hart's entertainment company Hartbeat, where she played a key role in the integration following its $100mm equity fundraise, serving as VP of Strategy and Chief of Staff and overseeing corporate strategy. Before Hartbeat, she was a venture capitalist specializing in consumer early-stage investing at M13 and MoonshotsCapital. An LA native and UCLA graduate, Jawhara is passionate about empowering creator-entrepreneurs and shaping the future of entertainment at the intersection of content, commerce, and community.
Mythical Entertainment, founded by Rhett & Link, is not just another investor in Creator-led media; it's the only operator-investor with nearly two decades of experience in the Creator Economy. Through their growth investment fund, Mythical Ventures, they back creators who are redefining television for the Internet generation. In this session, Mythical's investment and advisory leaders will share their unique approach to supporting next-generation Creator-led enterprises. Learn how they identify promising businesses, the investment process from start to finish, and how they use their operational expertise to help these ventures grow and succeed.
4:20 PM
Grand Ballroom 2
10:00 AM
Workshop Room 2