From YouTube Creator to Employee: 8 pieces of Advice on a Long Career
Matt has had a unique career so far as a filmmaker turned YouTube creator, turned YouTube employee. After shooting & directing indie film for years in LA, he grew my own YouTube comedy channel as "Matt Koval". Matt was selected for YouTube's first "NextUp" grant program in 2011, and later hired by Google as a full-time YouTube content strategist.
Matt since been a key creator-consultant inside of YouTube, advising many of the platform's executives, product, PR and marketing teams. He's worked on dozens of official best practices on how to grow a channel, and have been described as one of the world's leading experts on creative video formats, programming strategies, algorithms, and creator well-being.
Matt also led the YouTube Creative Strategy team for North America, then for two years executive produced the official Creators channel, overhauling its content strategy and leading the production team in growing it from 300k subscribers to well over 2M.
At the request of the CEOs of Google and YouTube, Matt now in a role as YouTube's official Creator Liaison, helping creators understand changes to the platform, and helping YouTube better hear creator feedback. It's part advocate, and part evangelist.