Get your 2025 Replays now
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Zach Katz is a visionary leader in digital entertainment and the creator economy. As Co-Founder and CEO of Fixated, he’s redefining how creators are represented, offering the infrastructure, strategy, and long-term support they need to build sustainable careers in a rapidly evolving media landscape. With over two decades of leadership experience, Zach began his career as a music attorney before moving into management for many of Dr. Dre’s talent roster. He went on to co-found Beluga Heights, launching the careers of Sean Kingston and Jason Derulo, and later served as President of BMG North America, leading a 500-person team. He also co-founded Raised in Space (with Scooter Braun) to invest in music innovation, and served as President and COO of FaZe Clan, where he recognized the gap in creator support that ultimately led to Fixated.
Zach has helped shape the careers of global stars including DJ Khaled, Juice WRLD, Pitbull, Blink-182, Janet Jackson, and Jason Aldean. At Fixated, he’s built a world-class executive team, developed a top-tier creator roster, and secured $13 million in funding from investors including Eldridge, who share his belief that creators are the future of media. A frequent voice in Billboard, Variety, Rolling Stone, and The Hollywood Reporter, Zach is passionate about how technology, culture, and creator innovation are transforming entertainment and he’s eager to share that vision through interviews, panels, and expert commentary. Born in Moscow and raised in the U.S., Zach’s journey has been defined by reinvention, ambition, and a deep belief in the future of creative talent.
Algorithms change. Platforms shift. But your relationship with your community can be forever—if you own it. In this high-impact panel hosted by Allison Yazdian, you’ll hear from creators and industry experts who have built thriving memberships that do more than generate recurring revenue—they deepen connections with their most loyal fans. You’ll discover how leading creators are moving beyond the chaos of platform dependence and brand deal uncertainty by creating owned membership platforms where they control the audience, the experience, and the income. This is about more than monetization—it’s about giving your most engaged community members more value, access, and connection than you ever could on social media alone. By the end of this session, you’ll know: 1) How to transform casual viewers into an engaged, paying community you control, 2) Ways to price, package, and deliver unique value that keeps members coming back month after month, 3) Strategies to use branded mobile and TV apps to increase engagement and deepen relationships, 4) Proven methods for balancing free content with exclusive perks to maximize both reach and retention, and 5) How owning your platform safeguards your creative freedom and long-term sustainability. No more relying on the algorithm. No more chasing brand deals. Just a sustainable, community-powered business that grows with you.
1:45 PM
Junior Ballroom
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