Get your 2025 Replays now
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Jordan Matter’s YouTube channel has 30-million subscribers and over 11-billion views, and is one of the top five most-viewed channels in the U.S.. He and his daughter Salish were featured in People Magazine’s Top 50 Creators in 2024. They won a Kids Choice Award in 2024 and a Webby Award in 2025. They recently launched their skincare line, Sincerely Yours, in Sephora.
The Creator Blueprint—the creator economy isn’t just a new industry—it’s a cultural revolution reshaping how ideas spread, brands grow, and careers are built. But for many creators, the path to success still feels like guesswork, chasing trends, reinventing the wheel, and missing the opportunities that are often right in front of them. Whether you’re a creator, brand, or industry leader, this keynote is designed to shift your perspective—from chasing algorithms to architecting legacy.
2:05 PM
Exhibition Hall
According to new research by Google, YouTubers are bigger celebrities than actors to Gen Alpha and Gen Z. Seventy percent of YouTube subscribers relate to YouTubers more than traditional celebrities. Jordan Matter has spent eight years building a personal relationship with his 30-million subscribers, and he'll show you how to do it as well. Try to name one of Taylor Swift’s pets, describe Brad Pitt’s last birthday, or follow Kim Kardashian’s morning routine. When you realize you can’t, come listen to Jordan to find out why.
9:55 AM
Exhibition Hall
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