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Chelsea Laufer, known online as Queen Chelsea, is a Canadian visual effects artist and short-form video creator whose magical, story-driven content has earned hundreds of millions of views on social media. Alongside her viral videos, she shares behind-the-scenes breakdowns that pull back the curtain on how each effect is made. Chelsea’s work bridges entertainment and education, thereby helping audiences appreciate the craft behind the magic.
Viral videos aren’t just luck. They’re built on systems that can be planned, paced and repeated. In this panel, Jules (JustJules), Angelia (@angeliaamor), Gabi (Glam Girl Gabi), Wiggi, and Chelsea Laufer reveal exactly how they turn creative sparks into consistent, high-performing content. You’ll learn how to pace your output, keep ideas flowing, and operationalize your creativity so it’s repeatable, scalable, and sustainable. If you’ve ever wondered how successful creators seem to “always have another banger,” this is where they spill the playbook.
3:35 PM
Grand Ballroom 2