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Jesse Krim is the Head of Content and Operations for YouTuber Jesse James West, whose channel has grown to over 7-million subscribers during her time on the team. Before transitioning to the creator economy, Jesse spent five years in traditional reality television, rising from Production Assistant to Producer by the age of 24. She now brings that production expertise to the digital space, helping scale content and operations behind the scenes.
You might think of producers as people who “just keep the shoot organized,” but in today’s creator economy they’re the secret weapon behind YouTube’s biggest channels. A great producer can free up a creator’s time, keep them consistent, unlock new revenue streams, and help them think beyond the next video upload. In this panel, you’ll hear directly from top YouTube producers about what they actually do—from scaling a creator’s content engine to ensuring brand partnerships land seamlessly and deliver results.
8:00 AM
Grand Ballroom 2