Jordan Matter

The big mistake most creators make is regurgitating the same content that made them successful long after it’s relevant. This talk will focus on my five keys to viral videos on YouTube, and how to know when and if to pivot your content. In five years, I’ve made three significant pivots, and each time my views increased significantly. When I was just starting YouTube, my 12--year-old son gave me some sage advice. He said, "Dad, if you get successful on YouTube it's because you found a lane. If you leave the lane, people will stop watching. But if you stay in the lane, people will get bored and stop watching. So you have to find a way to expand your lane without leaving it." The purpose of this talk will be to show the strategy I've used to follow his advice, and the success I've had as a result. I will also discuss the five metrics I consider every time I'm planning a video: title, thumbnail, video length (AVD not APV), first minute, and a hook at the end. When I can hit these five metrics successfully, the video will almost always go viral.