Matt Gielen is the founder and CEO of Little Monster Media Co., a video agency specializing in audience development on YouTube. Founded in the summer of 2016 Little Monster has already helped dozens of clients including Condé Nast, BBC, CBS, NBC, MTV, Comedy Central, MovieClips, Sesame Street and many more grow their audiences. Formerly, Matt was Vice President of Programming and Audience Development at Frederator Networks where he oversaw the building of the audiences for Cartoon Hangover, Channel Frederator and the Channel Frederator Network. Matt is also the author of 'Reverse Engineering the YouTube Algorithm' and 'Cracking YouTube in 2017'. Matt is a graduate of Columbia University (CC '07) in New York.