Bryce Jurgensmeier - Theater Room
Planning Virality: The Science Behind 1 Billion Views and Millions of Shares
Once your video is made, how do you get the masses to not only see it but also share it? What principles should be followed in the beginning when planning your next BIG video campaign? Bryce will discuss how to make your content as shareable as possible and how to get it seen & written about in places that matter most.
Bryce originates from the industry side of YouTube and has worked on some of the most viral video projects many of you have seen over the last few years. Wearing lots of hats within the space, he's had his fair share of developing the creative, producing, and overseeing the marketing strategy for various campaigns. His recent experience at Shareability has allowed him to work with corporations such as Pepsi, AT&T, Sony, Famous Footwear, Pizza Hut, Sodastream, and more. Whether the budget was over 6-figures, involving multiple agencies, or a small crew working with less than $100, he’s pulled away many lessons about what you can best do to help a video be as shareable as possible and reach the desired demographic.
When he's not building content for brands, Bryce and his wife, Nellie, enjoy going on adventures and vlogging about it for their recently-launched YouTube channel, "The Jurgys".