Tiffany's story is exactly what many creators are living…it’s about juggling real life, growing an audience, and trying to make it all sustainable. She’s proof it’s possible to scale with intention and authenticity. Learn about her episodic strategy. Learn how to structure stories that boost retention, build trust, and keep people watching—essentials for monetization. Incredible brand monetization tips—attendees will get clear, tested methods for integrating content with brand goals without losing their personal edge. Scale without selling out—from filming on her phone to running a content team, Tiffany will share exactly how she grew her operation while keeping her voice at the center. Finally, Tiffany brings a diverse, needed perspective. As a multicultural mom, entrepreneur, and entertainer, she has underrepresented insight with mass appeal and universal relatability. If you are looking to grow and scale without losing yourself this panel is for you.

You might think of producers as people who “just keep the shoot organized,” but in today’s creator economy they’re the secret weapon behind YouTube’s biggest channels. A great producer can free up a creator’s time, keep them consistent, unlock new revenue streams, and help them think beyond the next video upload. In this panel, you’ll hear directly from top YouTube producers about what they actually do—from scaling a creator’s content engine to ensuring brand partnerships land seamlessly and deliver results.

Once you “crack the code,” and figure out how to make viral content that appeals to wide audiences, the next step is building up a solid community of returning viewers that will show up for every single video, no matter what that video is. Both of us have spent years not only learning how to maximize views on our videos, but also paying attention to the psychology of a YouTube viewer, and how to turn them from casual viewers to dedicated viewers. Because at the end of the day, that’s the only way to turn a YouTube channel into a long-term career destined for longevity.

Every day, creators face the challenge of evolving from content producers into CEOs. While there’s endless advice on growing audiences, thumbnails, and brand deals, there’s a major gap in practical frameworks for turning influence into lasting ownership. This fireside chat will tackle that gap head-on, blending Codie Sanchez’s journey from Wall Street dealmaker to business owner and content powerhouse with real-world lessons for creators. Whether you have a massive following but no clear path to scale, you’re an early-stage creator aspiring to become a business builder, or you’re already running multi-million-dollar ventures, this session delivers frameworks you can act on.

According to new research by Google, YouTubers are bigger celebrities than actors to Gen Alpha and Gen Z. Seventy percent of YouTube subscribers relate to YouTubers more than traditional celebrities. Jordan Matter has spent eight years building a personal relationship with his 30-million subscribers, and he'll show you how to do it as well. Try to name one of Taylor Swift’s pets, describe Brad Pitt’s last birthday, or follow Kim Kardashian’s morning routine. When you realize you can’t, come listen to Jordan to find out why.

Creating great content should always be the priority—but if you want to build a business that lasts, you also need the right systems behind the scenes. In this session, we’ll go behind the creative process and explore what it takes to scale a content-driven brand into a sustainable, financially sound operation. Attendees will walk away with practical strategies to diversify revenue, optimize resources, and implement simple frameworks that support smarter financial decisions. We’ll also highlight some major pitfalls creators face when scaling and share tips to build a content team that’s ready to grow with you. If you’re navigating the unpredictable creator economy and want to build something that lasts, this session is for you!

Every creator can land a first brand deal, but what makes brands come back for the sequel? In this session, Ryan Riggs shares the playbook that Zach King's company, King Studio, uses to turn one-off collaborations into multi-year partnerships. You’ll learn how to deliver an experience so strong that brands don’t just remember you, they depend on you. Drawing on lessons from repeat partnerships with Amazon, Netflix, and CeraVe, Ryan will show how to position yourself as a go-to partner that brands return to again and again.

Every creator has a journey (an arc, really)—but the ones who build true wealth know how to turn content into a company. In this session, I’ll walk you through the lifecycle of a creator business, from those first brand deals to structuring for a multi-million-dollar exit. We’ll cover the legal foundations that keep you safe (LLCs, trademarks, contracts), the revenue streams that multiply your income, and the equity and IP strategies that position you as an owner—not just an influencer. Whether you’re aiming for seven figures or a strategic acquisition, you’ll leave with a roadmap for scaling, protecting, and cashing in on your creative empire.

Get to know PixVerse, an AI video-generation platform and its latest generation model PixVerse V5 (benchmarked 1st in image-to-video by Artificial Analysis). This workshop is designed to share user tips and success stories from PixVerse's experience serving 100-million creators. Join us for tips to learn about the latest video virality trends and increase your following!

Learn how to win #ClipTheSummit and become an OpusClip Partner.

Social media content isn’t just about sharing information— it's about creating those “aha” moments. In this keynote, you’ll learn how to craft compelling micro-stories that make people think, “I never saw it that way!” Discover what micro-storytelling is and why it’s crucial for engaging content. Master techniques to create impactful moments that resonate with your audience and evoke deep emotional responses. Plus, get practical strategies for integrating micro-storytelling into your social media plan and measuring its impact on engagement and brand perception.

This presentation will cover two key strategies for content creators: first, how to successfully transition your short-form audience into long-form viewership that retains and deepens audience engagement; and second, how to optimize one piece of content for different platforms through intentional filming and editing techniques that maximize reach while saving time. You'll walk away with practical tools to streamline your workflow, expand your audience, and create with greater clarity and purpose across formats.

Feeling stuck in your niche? With so much competition for attention online, reaching beyond your core audience can feel impossible. Nick Pro has built the largest parkour channel on YouTube not just by showcasing flips and stunts, but by connecting Parkour to already popular or relatable subjects. In this session, Nick will share how to reframe your niche to reach a wider audience while still making content on the subject you love.

Everyone’s chasing views, but the smartest creators know the secret isn’t making more content—it’s making your existing content go further. In this session, join comedian Zach Justice and YouTube insider Jon Youshaei as they break down the best ways to clip your content, how creators are driving millions of views (and dollars), and what you need to do now to stay ahead in the attention economy in 2026 and beyond.

Discover how Adobe’s latest generative AI tools are changing the game for creators. This session spotlights the top 10 features across Firefly and Creative Cloud that save you time and open new creative possibilities, from ideating with a team to creating new assets like sound effects. Learn how to work smarter, not harder, so you can focus on what matters most—creating.

Demystify how AI companies are using video data, why rights-based licensing matters, and how content owners can unlock new revenue streams by licensing through Troveo.

YouTube has just announced 30+ new features, including: Title A/B Testing, Collaborations, Ask Studio, auto-dubbing with lip sync, Veo3, brand links in Shorts, auto clips and Shorts for podcasts, long-form videos, auto time stamps, tagging for Shopping, dynamically inserted brand segments, and more. Join YouTube Creator Liaison, Rene Ritchie, for an insider's look at what they mean and how they'll all work for creators.

A discussion with all of the Theorist creative directors and hosts about how the company and channels have evolved one year post transition.

What if you could make something so compelling, people lined up before it even existed? That’s what Travis Chambers did with selling out a whole year of bookings before opening his hotel, OutpostX—by designing virality into the DNA of the hotel itself. In this session, you’ll learn how to curate the right creators, create shareable environments, and apply timeless viral frameworks to any idea—digital or physical. This isn’t about going viral once—it’s about thinking like a movement builder.

AI in video production is a powerful time saver that allows creators to produce high-quality content faster without sacrificing creativity. It’s not about replacing you but empowering you to work smarter, so you can focus on strategy, storytelling, and growth. When used ethically, AI helps creators stay authentic while still getting amazing results with views and revenue. The proof is real with the channels I own and work with, which have seen incredible success by integrating AI tools into their production workflow, from quicker edits to smarter idea generation, resulting in faster growth and higher earnings. At the same time, AI comes with questions—especially with YouTube’s new “anti-AI policies,” as creators are calling it, creating confusion and worry among creators. I’ll help you navigate those concerns and show how AI isn’t going away, but evolving. We’re going beyond the overused “AI vlog content” trend and instead using AI to optimize video production workflows, from pre-production ideation to editing and distribution, making content creation easier, faster, and more profitable. This is about using AI as a system and a creative partner that amplifies what you already do best while keeping you in control.

David Altizer, Dill Toma, and Antioch Hwang—three of the most sought‑after YouTube thumbnail designers in the world with billions of views between them—are here to pull back the curtain on what makes thumbnails truly scroll‑stopping. As Samir of Colin and Samir recently said, “Thumbnail designers are some of the most powerful people on the platform.” In this presentation, you’ll see exactly why, as we reveal the design psychology, creative strategies, and real‑world processes we use to help the biggest creators succeed. Attendees will walk away with actionable tools and techniques they can immediately apply to their own channels. You’ll learn our complete thumbnail creation workflow—from Photoshop hacks and daily AI tools to our mockup and ideation process—plus answers to the most common creator questions from our recent survey. Whether you’re a creator, editor, or designer, you’ll leave knowing exactly how to create high‑impact thumbnails that grab attention, drive clicks, and help your videos stand out in a crowded feed.

Algorithms change. Platforms shift. But your relationship with your community can be forever—if you own it. In this high-impact panel hosted by Allison Yazdian, you’ll hear from creators and industry experts who have built thriving memberships that do more than generate recurring revenue—they deepen connections with their most loyal fans. You’ll discover how leading creators are moving beyond the chaos of platform dependence and brand deal uncertainty by creating owned membership platforms where they control the audience, the experience, and the income. This is about more than monetization—it’s about giving your most engaged community members more value, access, and connection than you ever could on social media alone. By the end of this session, you’ll know: 1) How to transform casual viewers into an engaged, paying community you control, 2) Ways to price, package, and deliver unique value that keeps members coming back month after month, 3) Strategies to use branded mobile and TV apps to increase engagement and deepen relationships, 4) Proven methods for balancing free content with exclusive perks to maximize both reach and retention, and 5) How owning your platform safeguards your creative freedom and long-term sustainability. No more relying on the algorithm. No more chasing brand deals. Just a sustainable, community-powered business that grows with you.

You will learn how to use 1of10 and its AI features to explode your views and save hours of research by generating endless viral content ideas and craft titles and thumbnails that viewers can’t resist clicking.

We’ll show you how Eddie—your AI assistant video editor built for Premiere, Resolve, and FCP—helps creators and their editors go from raw footage to polished stories fast. Log interviews and b-rolls, assemble rough cuts, and cut footage to a script, Eddie AI takes care of the busywork so you can focus on your vision. Big Update: Eddie now gives feedback on edits and how to improve it to increase views and engagement on YouTube. Join us to hear how you can save hours and make better YouTube videos with your own AI video editor.

What makes a viewer come back, not just once, but every time you upload? In this session, Dan Norton, Producer for Deep Pocket Monster (the fastest-growing Pokémon card channel with over 1.7-million subscribers) breaks down the storytelling method he and Pat Flynn use to gain millions of returning viewers consistently. From idea to scripting, filming to editing, and across entire video series, this is how they make viewers feel like they can’t miss the next upload, and how you can too. You’ll walk away with a method for planning, filming, and editing compelling story arcs, practical tips to build emotional investment, and techniques to keep viewers watching not just one video, but your entire series.

Regardless of your niche or audience size, are unlocking multi-million-dollar revenue streams with a proven framework designed to elevate your digital products—whether it’s a course, workshop, 1:1 coaching, or ebook. Learn a never-before-seen method to retain and increase the lifetime value of your customers, giving you the ability to scale quickly and effectively. This framework maximizes community engagement, gamification, and long-term customer retention, ensuring you’re not just selling—you’re building a loyal following that keeps growing with you.

If you’ve been creating for any amount of time, you’ve felt it—that gut punch when a brand underpays you, a platform changes the rules, or someone else makes more from your work than you do. It’s time to flip the script and take back control. Every creator has been taken advantage of—by platforms, contracts, or bad deals. But today, you have the data and tools to stop leaving money and opportunity on the table. This session shows you why knowing your valuation isn’t just bragging rights—it’s protection. You’ll learn how to negotiate from strength, make smarter decisions with your catalog, and build wealth that lasts far beyond your next brand deal.

Talking about how creators can catch a second wind by starting a brand.

Whether you are a small creator or a successful creator, odds are you are leaving money on the table. Through simple, yet effective strategies, you can be earning more and landing more consistent deals as a creator. These techniques are used by the world's leading creator media brand, Dava, to help its creators on a daily basis. Brought to you by David and Vale, co-founders at Dava.

Being a creator today means constantly adapting. Whether it’s new tools, platform updates, or changes in how audiences engage, creators must rewrite their playbooks every day. Moderated by Adobe, this panel brings together top voices in the space for a candid discussion of how they approach these shifts, what’s working now, and where they see the future heading.

The true story of how a YouTube video essay exposed nefarious practices and the creators who fought back by launching a multi-billion dollar class action lawsuit to stop it.

What if your content could grow your channel and change lives? This talk is a deep dive into the power of storytelling from personal vlogs to full-length documentaries and how creators can use their voice to make an impact beyond the algorithm. You’ll learn real-world insights, practical storytelling strategies, and a roadmap for building a body of work that resonates, inspires, and drives change. Jeven Dovey, a creator with over a million subscribers, shares how mastering storytelling transformed his YouTube journey. Along the way, he met filmmaker Jake Viramontez, and together they co-founded SOWN, a nonprofit that empowers filmmakers to tell stories for social good around the world. Whether you’re building a YouTube channel or producing films that matter, this session will challenge you to create with purpose and tell stories that last.

At just 17, Sofi Manassyan has skyrocketed from 0 to 10-million YouTube subscribers and over 16-billion views in a single year. What looks like an overnight success is anything but— behind it is a performer who’s been on stage since the age of two, a creator shaping her voice for over a decade, and a team built with discipline, vision, and resilience. In this panel, Sofi pulls back the curtain on what really drives that kind of explosive growth- and shares the insights and strategies that keep her not only scaling globally, but also balancing school, family, friends, and everything in between.

In the age of AI, many creators have started to hand over the entire scriptwriting process to ChatGPT. But not only does this add to the growing pile of generic AI slop, it also begs the question…What's the point of being a YouTuber? In this session, George Blackman will share his simple, proven framework for scripting videos that boost retention, build connection, and grow your channel faster—while showing how to use AI to reduce mental stress (not to replace you completely). Attendees will walk away with a clear understanding of which parts of scriptwriting should be automated and which should never be outsourced to AI. You’ll see practical demonstrations of how AI can streamline repetitive tasks and get you past the “blank page stage”... while leaving space for your creativity to shine through.

I went from making sandwiches at Subway to building an audience of over 13-million across platforms—not by luck, but by learning how to win attention in an endless sea of content. I’ve spent the last few years mastering the art of storytelling, understanding audience psychology, and riding the wave of short-form content to build a career that changed my life. But lately, I’ve taken that same attention-hacking mindset and started applying it to something even bigger—building AI apps that solve real problems. And now, I’m here to show you how creators can do both: win attention and turn it into lasting impact. This talk is for creators who feel stuck, burned out, or unsure what to do next. I’ll break down the exact playbook I used to build my brand, grow my audience, and now transition into tech—all by understanding how to hold people’s focus in a world where everyone’s competing for a scroll. I’ll show you how to make content that people can’t ignore, how to use your audience as leverage, and how to think like a founder without giving up your identity as a creator. Because I’ve lived both lives—and if you can win attention, you can win at almost anything.

Where creator culture meets the runway. Theorist and Lunar X bring their shoppable catwalk to VidSummit’s mainstage on Thursday, October 9 closing the conference with a live, high-style spectacle hosted by MatPat and Amy Roberts. Built as the official finale inside VidSummit 2025, it’s designed for the industry’s most ambitious builders. Creators in Fashion is co-presented by Lunar X and Theorist, with the finale staged on VidSummit’s main floor for 1,000+ in-person attendees. Expect custom-designed looks, surprise collabs, backstage interviews, and live performances woven between walks plus a commerce layer that makes the runway instantly shoppable via YouTube’s live shopping features and QR-code moments. Last year’s inaugural show proved the appetite: 4M+ VOD views, 120K hours watched, 2M+ social impressions, and 1B+ total reach across creator channels fueling this year’s expansion onto VidSummit’s biggest stage. Among the featured and returning talent are creator-operators like Cassey Ho, The Try Guys, Sydney Morgan, Mia Maples, Tom Robinson, and more showcasing how digital IP becomes real-world fashion. Creators in Fashion 2025 is the intersection of business, fandom, and style where the internet’s most influential creators turn audiences into communities and passion into products. Join us for the closing-night showcase at VidSummit in Dallas.

Rayleigh Underground 316 W Las Colinas Blvd. Suite 100, Irving, TX 75039