Tech geek. Business owner. Entrepreneur. For 20 years Steve produced successful TV and radio shows in Canada that were all funded through sponsorships. When he migrated to YouTube he was aghast that there are no standards or systems for truly evaluating and articulating the value of a YouTube Channel to a sponsor. So he created a system to calculate the real value to both sponsors and content creators, based on verifiable numbers and real-world analytics. Steve will provide a template creators can use to price and pitch their channel in a sustainable way, and teach many of the best relationship tactics that carried him through 2 decades of relationships with Ad Agencies, Networks and Brand Sponsors, and now fuels his own YouTube channels profitability.